email open rates
Most advice on how to increase email open rates starts in the wrong place. It starts with subject line hacks. I did that too. I tested curiosity gaps, urgency, title case, lowercase, punchy verbs, all of it. None of that mattered when my authentication was off and inbox providers didn&
name for a newsletter
Your newsletter name isn't a headline. It's a handle. That's the part most naming advice gets wrong. People obsess over cleverness, wordplay, and brand aura. I don't. After launching a dozen newsletters, migrating lists between Ghost, beehiiv, Substack, and LetterBucket, and watching
how to build email list
How to Build Email List: My 2026 Playbook with my personal opinion