email deliverability consultants
I've watched a perfectly healthy newsletter go sideways for reasons that had nothing to do with subject lines. One week I was staring at a normal-looking list, the next week Gmail started clipping messages, opens sagged, and I wasted two weeks trying to “fix” the copy before
newsletter topics
Reading the same recycled advice about Newsletter Topics gets old fast. I've sent hundreds of emails to tens of thousands of subscribers across beehiiv, Substack, and now LetterBucket. Most of what I found online was vague or just didn't work. So I tested everything myself. Some
about me for website
Most advice on an About Me for website page is backward. It tells creators to write the long, soulful origin story first, then tuck the proof and signup link somewhere near the end. That works if the page is a memoir. It fails if the page is meant to earn
best newsletter software
Most advice about the best newsletter software is backward. It starts with feature grids, template counts, and generic "all-in-one" claims. I don't care about any of that until I've signed up, pointed a domain, imported a list, sent real campaigns, and tried
best newsletter software
Most advice about the best newsletter software is backward. It starts with feature grids, template counts, and generic "all-in-one" claims. I don't care about any of that until I've signed up, pointed a domain, imported a list, sent real campaigns, and tried
bounce back email template
Stop letting inactive subscribers go. I've had plenty of weeks where a list looked healthy on paper, then open rates sagged and the “maybe later” pile kept growing. The fix wasn't one generic “we miss you” note. It was matching the bounce back email template to
use cases
A use case is how a specific user interacts with a product to reach a specific goal. In statistics, that framing became a core decision tool long before newsletter people borrowed the phrase, and I still use it every week when I compare platforms, flows, and monetization paths. I run
Learn how to grow your newsletter, increase subscribers, improve email engagement and monetize your audience with practical strategies for creators
You don't notice newsletter ad sizes until a sponsor sends the wrong file and your clean issue turns into a mess in Gmail. I've had that happen with a banner that looked fine in Figma, then clipped in the inbox, then got forwarded back with a
I've had newsletters stall for boring reasons. The ideas were fine. The issue was usually issue eleven, when the writing got ahead of the system and the system was basically a mood board with an inbox. I've seen that happen in my own projects and in
Most advice on how to improve email deliverability starts in the wrong place. It tells you to write better subject lines, use fewer spammy words, and clean your list. Those things matter, but they're not the main event. In my own newsletters, the inbox moved when I fixed
Your subject lines are probably fine. They're just leaving opens on the table. I've spent years sending newsletter campaigns, moving lists across platforms like LetterBucket, beehiiv, Substack, and Ghost, and the pattern is consistent. The generic advice gets the shape right, but it misses the essential
Everyone loves telling creators to slap ads on a blog and wait. I think that advice is mostly garbage for anyone without huge traffic. I've built blogs that made money, and I've also watched plenty of them stall because the owner treated pageviews like the business.
You've got a list full of readers who say they want “more value,” but that's too vague to help you price a paid tier, line up sponsorships, or decide what to publish next. I use data from surveys to force a sharper answer. I'm
Most newsletter advice treats structure like a cosmetic choice. I don't buy that anymore. After testing digest issues, essays, interviews, alerts, and gated paid formats across LetterBucket, beehiiv, Substack, and Ghost, I've found that format changes engagement and monetization more than send cadence does. I also
An advertorial is paid content designed to look and feel like a regular editorial article, but with the goal of advertising a product. In practice, the best ones usually feel about 70% informative and 30% promotional, which is why they work so well inside newsletters when you write them like
Most advice about the best newsletter software is backward. It starts with feature grids, template counts, and generic “all-in-one” claims. I don't care about any of that until I've signed up, pointed a domain, imported a list, sent real campaigns, and tried to make
You post a solid tweet, wait a few hours, and get a handful of likes, maybe one reply, and no meaningful bump in newsletter signups. I know that loop well. I run newsletters, and I learned the hard way that Twitter tweet engagement only matters if it turns attention into
You're probably staring at an email draft right now that looks great in the editor. Big hero image. Clean branded header. Maybe a GIF near the CTA because it felt smart at the time. I've sent that version more than once, and I've also
You're probably doing what I did at the start. You've got a draft ready, maybe even a few subscribers waiting, and you're still stuck with ten tabs open comparing free plans instead of publishing. That's a mistake. I've spent a